Blog 18: Third Answer

• EQ

What is the best way to profit as an independent music store?

• Answer #3

One way some independent music store can profit is to be specialized and unique.

• 3 details to support the answer (a detail is a fact and an example)

Specialized stores have a special appeal to them that would attract customers to them instead of large chain stores. For example, Matt's Boutique, a store that was talked about in one of my resources listed below, began to get more sales when they started to focus on providing high-end boutique guitars.

Specialized stores can better provide specific products then the general music store.  A store specialized in drums most likely have more drum products than the general music store.

Specialized and unique stores can benefit by being individualistic. A store with its own unique identity can be charming, as Kinney from my resource below said.

• The research source (s) to support your details and answer

Kinney, Shane. "Tips for Interior Retail Display." Musical Merchandise Review Jan. 2014: n. pag. Print.

Kailus, Katie. "Boutique Expert." Music Inc Mar.-Apr. 2014: 34-38. Print.

• Concluding Sentence

A store with a unique identity, or in addition to a specialization, can have a charm that attract customers and increase sales, therefore profit.