The Music Store has been trying to get new exposure, and they've been doing this several ways:
1) Social Networking - They have a facebook page (click here!). And you can absolutely follow them at instagram at @tmsthemusicstore. The store is also on Yelp.
2) Flyers at local businesses' bulletin boards - Actually, let's go into details about this one.
We've spent some time brainstorming this, things like how the flyers are going to be distributed, where to put them, and how to talk to the business owners so they would agree to us putting the flyers there.
The flyers are going to be distributed inside a Tyvek 'flyer holder' that we can double tape or thumbtack onto a bulleting board. The Tyvek flyer holders are all handmade from Tyvek envelops cut in half, a big sticker that says FREE MUSIC LESSONS! so it would grab attention, and stiff paper as backing so it wouldn't be so flimsy.
A pretty good drawing of the envelop, if I do say so myself.
When we were thinking of the business to approach for these flyers, we tried to think local, mom-and-pop, or often-frequented-by-children-or-parents. So there were a lot of small-chain establishments (like Farmers' Boys and It's A Grind Coffee Shop) and afterschool or extracurriculars for kids (e.g. community centers, martial arts studio, dance studios). And we also threw in some salons and hobby shops, so we can reach the moms as well.
The list!
So right now, we're checking whether the stores we had listed would allow us to do this, either by phone call or just actually going there. There is huge emphasis on making it clear to the establishments that if they allow us to advertise on their place, they could advertise on ours. We scratch their backs, they scratch ours.
We're going to touch on more with the flyers later on. The envelopes/flyer holders would probably be made by next week, so I can get on distributin'.
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